About

The Home of Premium Professional Brands

After 25 years of experience in the global nail industry, including many years representing and distributing leading international professional brands in Israel, we decided it was time to take the next step.

L-Beauty Group was established to discover, introduce and support the rising stars of the professional nail industry.

Our first choice is Glitterbels — a brand that reflects the creativity, innovation and professional standards that we believe the modern nail industry deserves.

But L-Beauty Group is about much more than products.

Our vision is to build a strong community of nail professionals who understand the responsibility involved in providing a truly professional service — choosing high-quality products and tools, working with knowledge and precision, and always protecting the health and integrity of the natural nail.

We believe in this profession. We love this industry. And we understand the challenges nail professionals face every day.

That is why our goal is not only to bring premium professional brands to Israel, but also to provide our customers with the professional support, education, knowledge and service they need to develop and grow with confidence.

We carefully select the brands we represent according to the values that matter to us: quality, innovation, professional performance, safety, and support for nail professionals.

This is only the beginning.

Join the L-Beauty Group community — and let’s make a real difference together.